Privacy rules

General terms and conditions of use


Personal information


By registering with us, you agree to allow your personal information to be stored and used in accordance with these rules.

We place great importance in the protection of your personal information. When you provide HERMA with your personal information, we intend to protect your privacy. It is important for us that you feel safe and at ease when you visit our internet pages. We naturally observe the statutory data protection regulations such as those of the German Data Protection Act and the Telemedia Data Protection Act.

We aim to continually improve our internet pages and make our offer more attractive for you. However, this is only possible if we know which contents on our web pages are visited and how.

When you access the web pages of HERMA GmbH Germany, general information is recorded automatically, such as the type of internet browser used, the operating system, the domain name of your internet service provider and similar information. This is information that cannot be used to trace details about your person.

Your personal information such as your name, address or telephone number are used by us at HERMA for marketing purposes, for canvassing potential customers, customer surveys and for providing information. Your details will not be passed on to third parties. An exception to this are service providers commissioned by HERMA and third parties such as HERMA retailers. The information is only passed on to retailers if, via a link on the web page of the retailer concerned, you have expressly and directly accessed a request form for information at HERMA and if HERMA processes the information request.

As well as entering personal data, we use information about how you use our web pages in order to guide you as quickly as possible to information that you may find of interest. HERMA may change these terms from time to time in order, for example, to implement statutory or regulatory requirements or take changes in service functions into account. For this reason, you should take a look at these terms and conditions at regular intervals. You can find the latest version at If you do not agree with changes in these terms, you must stop using the services.



Terms of use for free HERMA software tools

You can store templates that you create online using HERMA LabelAssistant free of charge on the HERMA server. In this way the templates will remain available for future use. However, HERMA does not guarantee this availability.

HERMA does not guarantee the availability or usability of software tools or the usability of data that you have saved online for your personal use. Nor does it guarantee the correctness and completeness of the displayed content.

Regardless of legal grounds, HERMA will accept liability only for claims arising from death, injury or damage to health that is culpably caused and for other claims due to intent or gross negligence on the part of HERMA. Any liability on the part of HERMA under the German Product Liability Act likewise remains unaffected.

Liability shall be limited to the damage that HERMA must have expected to occur when it made the software available free of charge.

HERMA software tools are being continuously improved and can therefore change in respect to appearance, technical details, content, etc. HERMA may therefore modify its software tools from time to time by adding or removing functions or features. In addition, it may turn off a service temporarily or permanently if, for example, it finds this necessary for safety, technical, economic or legal reasons. When you log in to the HERMA LabelAssistant online, we need certain kinds of personal data (such as your name, e-mail address and password for your account). We store this information on secure servers. When you visit HERMA for the first time, we send a cookie, which is a small information file, to your computer. The purpose is only to identify your browser. We use cookies to improve the quality of our service by storing user preferences, tracing user trends and monitoring users’ search methods. Most browsers are set by default to accept cookies. You can change the settings in your browser to reject all cookies or to show when a cookie is sent. But keep in mind that the HERMA LabelAssistant online will not work right if cookies are rejected.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). 
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. 
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. 
Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. 
On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. 
Google will not associate your IP address with any other data held by Google. 
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. 
Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:
Disable Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at or at 
Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).


Integration of plugins of social networks

Our website uses social plugins (“plugins”) provided by the social network, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon) or the notice “Facebook Social Plugin”. For a full list of all social Plugins please see

Wenn Sie eine Webseite unseres Internetauftritts aufrufen, die ein solches Plugin enthält, baut Ihr Browser eine direkte Verbindung mit den Servern von Facebook auf. Der Inhalt des Plugins wird von Facebook direkt an Ihren Browser übermittelt und von diesem in die Webseite eingebunden. Wir haben daher keinen Einfluss auf den Umfang der Daten, die Facebook mit Hilfe dieses Plugins erhebt und informieren Sie daher entsprechend unserem Kenntnisstand:

When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. Thus we have no influence on the data gathered by the plugin and inform you according to our state of knowledge:

The embedded plugins provide Facebook with the information that you have accessed the corresponding page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is possibility that the plugins transmits your IP-address to Facebook.

For the information on the purpose and scope of data collection and procession by Facebook, as well as your rights in this respect and settings options for protecting your privacy please visit Facebook's privacy policy: :

If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. Further you can block Facebook social Plugins by using add-ons for your browser, like the "Facebook Blocker".



Our data protection officer will be glad to provide further information and help with your enquiries. You can find our Public Directory of Procedures here.

D-70791 Filderstadt

Last updated: April 2015